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Our two Youth Glow Serums are some of our best-selling products. The Hydrating Serum is a nourishing, powerhouse skin treatment that’s full of antioxidants, vitamins and good-for-your-skin oils, while the Balancing Serum contains anti-bacterial properties that neutralize blemish-causing bacteria and calms problem skin. They’re a perfect addition to your morning and nighttime routine, and are especially great when you don’t get enough sleep, are stressed out or are experiencing hormonal ups-and-downs. 

What is a serum? And how is it different than a face lotion?

In an article, dermatologist Dr. Marnie Nussbaum explains that “a serum is usually a liquid or gel containing high concentrations of skin actives, which are able to penetrate deeper than other topicals [like moisturizers] with content occlusives that prevent deeper penetration.”

AWebMD article says that serums are made of very small molecules, so the skin absorbs them quickly and deeply. A face lotion may also be chock-full of skin-loving ingredients, but its heavier formula means that it’s more suited to locking in moisture than delivering a super dose of active ingredients. In the same WebMD article, Ni’Kita Wilson, a cosmetic chemist in New Jersey says, “Without these hindrances, the active ingredients in a serum penetrate your skin faster and more effectively [than a face lotion]."

And how do I use it?

Generally, you should use a serum all over your face and neck twice daily, once in the morning and then again in the evening. Apply it before your moisturizer if you want to get the most bang for your buck, according to Dr. Angela J. Lamb, a board-certified dermatologist and associate professor at the Icahn School of Medicine at Mount Sinai's department of dermatology, in an article

What makes Youth Glow Hydrating Serum so special?

Both serums are loaded with these superstar ingredients:

Organic evening primrose oil: Astudy published in the International Journal of Cosmetic Science, shows that Evening  Primrose Oil increases skin moisture, firmness and reduces skin roughness. We love it for these exact reasons--it creates a healthy and clear complexion while reducing redness, dryness and irritation. 

Organic rosehip oil: This is another all-star skincare ingredient and comes from the fruit of the rose plant and is extracted and processed to form an oil. An article onByrdie states that rosehip oil has high levels of vitamins A, B1, B2, B3, and K which help to regenerate and heal skin. 

Organic sea buckthorn berry oil: An ingredient that's gotten a lot of buzz in the last couple years is sea buckthorn berry oil, and for good reason. A study published in the peer-reviewed science journalLipids in Health and Disease, says that this plan has a large number of active ingredients and properties ranging from skin regeneration and repair properties, fighting dry, flaking and aging skin, and can also improve blood circulation, improve oxygenation of the skin and remove excess toxins from the body. All that sounds amazing, no?

Youth Glow Hydrating Serum contains organic marula oil, which has anti-aging properties and restores healthy skin cells. According, marula oil has a light texture and rich moisture content, plus amino acids (which hydrating, anti-aging properties), fatty acids (emollients that are great moisturizers), and antioxidants (such as vitamins C and E, which fight free radicals and reduce UV damage.)

And Youth Glow Balancing Serum has organic hazelnut seed oil, a food-safe oil that contains tannins, which are powerful antioxidants and can help to dry oily skin, cleanse and minimize pores and remove bacteria, according to an article on

Rave Reviews

We’ve worked hard to formulate a great product at a good price point. Our customers love this serum as much as we do--see what they have to say: 

“This serum is amazing! Since moving to Arizona, my skin has been dry and uneven but this serum has nourished my face and it has helped even my skintone. My face feels amazing after gently massaging this on morning and night. I highly recommend it!” - commenting about Youth Glow Hydrating Serum

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